These days, it is important for companies to optimize their content so that it can work with mobile phones. For one thing, it is very common for people of all walks of life to have some kind of mobile access. After all, the majority of phones that are available are smartphones or phones with internet access. Therefore, it is important for advertisement to be able to fit into the smaller screens of mobile phones and tablets. This is one of the reasons that Lori Senecal focuses on the mobile network as well as social media. Lori consults her clients to let them know what they can do about the mobile networks.
Among the things that Lori Senecal suggests to her clients is to analyze everything about their ad campaigns so that they can come up with something that is going to be effective for them. Among the steps people can take when advertising for Facebook or Twitter platforms to work on a combination of displaying visuals that users can relate to and customizing their experience so that they will have personalized advertising. Just these two tips are very effective in gaining customers for the company.
According to Campaign Live, another thing that Lori suggests that her clients take advantage of when it comes to advertising is geo-targeting. For one thing, businesses can advertise to the company based on where they are. For instance, if a customer is close to one of the locations of the business, then they will be reached with an ad on their mobile device.
Lori Senecal is very creative and observant of the market. Therefore, she is able to take on every opportunity that she feels is worthwhile. There is no worthy opportunity for growth and success that flies by under her radar. She looks at it and evaluates the effectiveness and usefulness of it compared to others.