At one time, lip balm simply meant the cylindrical shaped Chapstick. There was no variety here. It included the original flavor or the boring cherry one.   EOS Lip Balm came in nearly seven years ago. It was an attractive orb that can be seen everywhere now. Even the celebrities like Miley Cyrus and Kim Kardashian are seen using them. See for related aricle.   This product is featured in all the beauty as well as fashion magazines. The founders of the company have a unique business strategy that has helped them to achieve success. This is why they have a $250 million company today. It is ranked second in lip balms today, just after Burt’s Bees, in terms[…]